|Google Play Book, when text size is 150% on Nexus 7 landscape.|
|Kindle with similar font size on Nexus 7 landscape.|
Minimalism seems to have became immensely popular, probably because everyone wants to be the next Apple. But the correct minimalism should mean minimal efforts are required for consumers (or users) to get what they want, not minimal functionalties. I would call the former one Keep It Simple Smart, and the latter one Keep It Simple Stupid. A good software should be simple in a sense that it automatically behaves in the way that most users would want or expect. A better software is simple in that sense, but also is simple in a sense that it allows that default behaviour to be modified easily if the user will.